The story begins with Gabrielle Chanel's visit to the Normandy beach of Deauville, a hub of fashion and high society in the early 20th century. Capturing the spirit of a Parisian by the sea, we reimagine Chanel's vision with a modern twist. Woven fabrics have a breezy lightness, while textured knits feature contemporary, intricate stitches. The nautical influence is unmistakable yet elevated, blending tradition with fresh innovation. Redefining casual elegance, the palette of fresh, pastel hues - blue and white, shades of orange, mauve, deep emerald and sherbet yellow - evoke the timeless appeal of life beside the sea.
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